As part of Design Bridge and Partners' The Start 2023 competition, I produced a design pathway response based on a bespoke 3-part brief generated by the 'Brandomiser':
Brand: Adidas
Issue: Gender equality
Target audience: Parents
My campaign idea, Gamechangers, was dedicated to celebrating mothers and their abilities to change the game and be tenacious.
To connect motherhood with sport and fitness, the imagery used was mainly photographs of established female athletes who have defied gender expectations in their respective sports and juggled their careers with parenting.
