Brief
How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?
Context
In today’s digital age, music enthusiasts demand personalisation and customisation. For example, 38% of songs were speed- or pitch-modified on TikTok last year, and mashups are increasingly popular on social media.With Spotify's personalised playlists and algorithms, we thought: why not give listeners even more control?
Idea
Spotify Deck is a set of in-app features that allow users to tailor their favourite tracks, offering them a positive creative outlet while also compensating artists with royalties for unofficial remixes they otherwise wouldn't receive.
Deck Mashups
Easy to access from the app homepage, the Deck Mashup tool uses AI to isolate vocal or instrumental elements of the user’s selected tracks. Whether you're a budding enthusiast or a seasoned pro, Deck has options to either automatically or manually alter specifics like key and tempo.
↑ Have a listen to this mashup I produced to demonstrate what this Deck Mashup would sound like on Spotify
SONG SETTINGS
Deck also comes with speed and pitch settings on song screens. Whether you like it fast or slow, high or low - or you simply want to experiment - Deck has your needs covered.
COMMUNITY
Discover a plethora of Spotify Deck content that celebrates community-based innovation and experimentation, such as DJ-curated and Personalised Mashups, and Karaoke playlists.
Users can share their masterpieces through social media as Spotify spreads the word through advertising.
